Markets Explained
“Dad, I have some money sitting in the bank. Is that okay for now?”
β€” Arthur, age 23

Your cash is losing value.
Here is what to do about it.

Why investing is not a choice for the wealthy β€” it is a necessity for everyone. No finance knowledge required.

Arthur, the short answer is: no, it is not okay. Cash sitting in a bank account is not safe. It is not neutral. It is losing value every single day β€” slowly, silently, and with mathematical certainty. This letter explains why, and what you should do instead.

01

Inflation. The tax nobody talks about.

You have probably heard the word inflation. Here is what it actually means in your life: the things you buy get more expensive every year. A coffee that cost €1.50 in 2010 costs €2.20 today. A flat that cost €300,000 in 2005 costs €500,000 now. Prices go up. Always. Every year.

In Europe, prices have risen by roughly 2.5% per year on average over the past 25 years. That sounds small. It is not. Here is what 2.5% inflation does to €100,000 sitting in a bank account over time β€” not the number on your screen, but what it can actually buy:

βˆ’52% After 30 years, €100,000 in cash has lost more than half its real value.
The euros are still there. They just buy half as much.

And a savings account paying 1% interest does not save you. After inflation, you are still losing ground every year β€” just more slowly. You are not protecting your money. You are watching it shrink, one percent at a time.

Arthur asks

But the number in my bank account doesn't go down. How am I losing money?

Think of it this way. Imagine you could buy 100 loaves of bread with €100 today. Next year, with 2.5% inflation, those same 100 loaves cost €102.50. Your €100 still says €100 β€” but now it only buys 97 loaves. The year after, 95 loaves. After 30 years of this, your €100 only buys about 47 loaves. The money looks the same. The purchasing power has been cut in half. That is inflation. That is what happens to your savings account.

Exhibit 1 Β· Ka3 Research
Fig. 1 β€” Real value of €100,000 over 30 years. Red: cash β€” purchasing power eroded by 2.5% annual inflation. Grey dashed: savings account at 1% interest β€” still losing in real terms. Green: invested in a diversified world portfolio at 7.5% annual return. All figures in today's euros. Illustrative; no tax or fees assumed.

After 10 years β€” just 10 years β€” the gap is already startling. Here is what your €100,000 is actually worth in each scenario:

After 10 years€206,103€78,120real value of €100k in cash
After 20 years€424,785€61,027real value of €100k in cash
After 30 years€875,496€47,674real value of €100k in cash
Full picture: €100,000 over 30 years, in real (inflation-adjusted) euros
YearCash β€” real valueSavings at 1%Invested at 7.5%
Today€100,000€100,000€100,000
Year 5€88,385€92,894€143,563
Year 10€78,120€86,293€206,103
Year 15€69,047€80,161€295,888
Year 20€61,027€74,465€424,785
Year 25€53,939€69,173€609,834
Year 30€47,674€64,258€875,496
The brutal summary: after 30 years, the person who stayed invested has €875,496. The person who kept their money in a savings account has the equivalent of €64,258 in today's money. The same starting point. A gap of over €800,000. Not from luck or skill β€” purely from the decision to invest rather than leave money in a bank.
02

Compounding. The only genuinely free lunch in finance.

Here is a concept that sounds complicated but is actually very simple: compounding means your gains make gains.

Imagine you invest €1,000 and it earns 7.5% in year one. You now have €1,075. In year two, you earn 7.5% not just on your original €1,000 β€” but on the full €1,075. So you earn €80.63 instead of €75. The year after, 7.5% on €1,155.63. And so on. Each year, the pile you are earning interest on is a little bit bigger. Slowly at first. Then dramatically.

Albert Einstein allegedly called compounding the eighth wonder of the world. Whether he said it or not, the maths is undeniable. The longer you are invested, the more absurd the gap between "investing early" and "waiting" becomes.

Arthur asks

Okay, but I don't have €100,000 to invest. I can only save €500 a month. Does compounding still work for me?

Absolutely. In fact, regular small amounts benefit from compounding even more than a single lump sum β€” because every month you invest, those euros start compounding immediately. Here is what €500 a month does over 30 years at 7.5% annual return. Pay close attention to the split between what you put in and what the market adds on top.

Exhibit 2 Β· Ka3 Research
Fig. 2 β€” €500 invested every month at 7.5% annual return. Dark grey: money you put in. Green: returns the market adds on top. The crossover happens around year 18 β€” after that, the market is earning more for you each year than you are contributing yourself.

Let that sink in. After 30 years:

What €500/month builds to
YearYou put inMarket added on topTotal
Year 5€30,000€6,264€36,264
Year 10€60,000€28,965€88,965
Year 15€90,000€75,556€165,556
Year 18€108,000€119,300€227,300
Year 25€150,000€288,630€438,630
Year 30€180,000€493,723€673,723

You contributed €180,000. The market added €493,723. You put in 27 cents of every euro in that portfolio. The market put in 73 cents. And this was from just €500 a month β€” less than most people spend on dining out.

The critical point: the crossover happens at year 18. From that moment on, the market is earning more for you per year than you are investing yourself. You cannot reach that crossover unless you start β€” and you cannot stay there unless you never stop.

Arthur asks

What if I wait a few years until I earn more, and then start investing bigger amounts?

That is the most expensive mistake in investing. The first euros you invest are the most valuable ones, because they have the most time to compound. Waiting 5 years to invest €100,000 costs you €265,000 in final wealth. Waiting 10 years costs you €450,000. You cannot buy back time. The right moment to start is always now, with whatever you have.

Exhibit 3 Β· Ka3 Research
Fig. 3 β€” Terminal value after 30 years of €100,000 invested at 7.5% per year, depending on when you start. Each year of delay costs €60,000–66,000 in final wealth. Waiting 10 years costs over €450,000.
The single most important rule in personal finance: start investing as early as possible, invest consistently, and never stop. Not because you are chasing excitement. Because every day you do not invest, inflation is eroding your money and compounding is working for someone else.
03

What you should invest in. And what to avoid.

Investing does not mean picking stocks or watching markets every day. For most people β€” and this is the consensus view of professional investors with decades of experience β€” the right answer is simple: low-cost funds that own a slice of the entire world economy.

These are called index funds or ETFs (Exchange-Traded Funds). When you buy one, you are effectively buying a tiny piece of thousands of companies at once β€” Apple, Samsung, NestlΓ©, Shell, Toyota, and 1,400 others. If the world economy grows over the next 30 years (and historically, it always has), your investment grows with it. You do not need to pick winners. You own everything.

Arthur asks

But what if I buy one and the market crashes? Won't I lose everything?

No. A crash means prices fall temporarily β€” they do not mean companies cease to exist. The S&P 500 (the 500 largest US companies) fell 57% in 2008–09. By 2013 it had fully recovered. By 2024 it was more than three times higher than its 2007 peak. Every major crash in history has been followed by a recovery and new highs. The risk of investing is temporary loss. The risk of not investing is permanent loss to inflation. Those are not equivalent risks.

What should I actually hold?

What about cash?

Cash has exactly one legitimate role in a personal financial plan: your emergency fund. Three to six months of your living expenses, sitting in a money market account or instant-access savings, ready to use if you lose your job or face an unexpected expense. That cash serves a purpose. It is not invested and it should not be. Everything else β€” money you will not need for at least three years β€” should be working for you in the market.

The simple framework: what to do with every euro
What it isWhere it should go
Money you will spend this monthCurrent account. Not investable.
Emergency fund (3–6 months expenses)Savings account or money market. Not invested.
Money you will need in 1–3 yearsShort-term deposits or bonds. Capital preserved.
Everything elseInvested. In a low-cost world equity fund. Immediately.

The return assumption of 7.5% per year is based on the long-run historical return of diversified world equity indices including reinvested dividends, adjusted slightly downward for conservatism. It is not guaranteed. Future returns may differ. This page is for general information only and does not constitute investment advice.